Menswear brand Snitch is set to cross a landmark moment in its growth journey as it prepares to open its 100th store, reinforcing its position as one of India’s fastest-scaling omnichannel fashion brands.
The milestone was teased through a cinematic video featuring a supercar wrapped in Snitch branding racing down a flyway and screeching to a halt to etch a bold “100” on the road, before flashing the message: “Snitch — 100th Store Coming Soon.”
The visual mirrors the brand’s aggressive growth trajectory. Snitch currently operates 99 stores, with its most recent outlet opening on December 13 at Lakeshore Mall, Hyderabad.
From Digital-First to Physical Scale
Founded in 2019, Snitch began as an online-only menswear platform catering to Gen Z’s fashion-forward sensibilities with trend-led, accessible pricing. Over time, it has evolved into a high-growth omnichannel player, increasingly recognised for its rapid offline expansion.
The brand’s retail strategy hinges on tight online–offline integration, enabling customers to discover collections digitally and experience them in-store. This approach has strengthened engagement while improving accessibility across markets.
Earlier this year, Snitch also entered quick commerce, piloting a 60-minute delivery service in Bengaluru. The initiative is set to expand to Delhi, Mumbai and Hyderabad in Phase 2, with a pan-India rollout planned by early 2026.
Funding Snapshot
Snitch has raised over ₹450 crore in total funding, including a ₹332 crore Series B round led by 360 One Asset in 2025. Post this round, the brand’s valuation is estimated at ₹2,400–2,500 crore, reflecting strong investor confidence in its omnichannel model and execution discipline.
Beyond Apparel: Building a Men’s Lifestyle Brand
As part of its broader growth roadmap, Snitch has expanded into footwear, introducing casual shoes and sneakers across select stores and online platforms. The move aligns with its ambition to become a comprehensive men’s lifestyle destination.
Commenting on the category expansion, Siddharth Dungarwal, Founder & CEO, told IMAGES Business of Fashion, “Over the years, customers have consistently sought shoes that reflect the same design sensibility, quality and versatility that define our apparel.”
The footwear line complements Snitch’s core portfolio spanning casualwear, streetwear, occasionwear, co-ords and accessories.
Vision 2026: Scale and IPO Ambitions
Outlining the brand’s forward roadmap in January 2025, Dungarwal stated on LinkedIn, “We aim to take Snitch to a ₹1,000 crore valuation by FY26 and go public in three years.” He attributed the brand’s rapid rise to data-led decision-making, relentless innovation and disciplined offline expansion.
A Defining Moment in Indian Menswear Retail
Snitch’s growth playbook blends short design-to-store cycles, high-ROI store formats and culturally resonant marketing, enabling rapid scale without diluting brand identity. Its viral campaigns—including the 100th store teaser—have become a signature of its brand-building strategy.
As Snitch approaches the 100-store milestone, it signals more than physical expansion. It marks the emergence of a new-age Indian menswear brand—built on speed, digital fluency and omnichannel execution—reshaping how fashion retail scales in India.
