Apparel Group India has strengthened its retail footprint with the launch of four global brands—Victoria’s Secret, Aldo, Bath & Body Works, and R&B—at the newly opened Lake Shore Mall in Hyderabad’s Kukatpally–Y Junction corridor. The multi-brand debut underscores the company’s strategy to address fast-evolving consumer preferences through curated, immersive retail environments.
Announced via a LinkedIn post, Apparel Group India described the launch as part of its continued commitment to expanding access to internationally loved brands while shaping “modern, experience-led retail” across the country. Bringing together premium fashion, beauty, footwear, and value-led apparel under one destination, the openings aim to deliver a holistic shopping experience tailored to India’s increasingly discerning urban consumers.
The move also signals Apparel Group India’s focus on Hyderabad as a high-potential consumption hub. Each store reflects contemporary design and customer-centric layouts, aligning with the Group’s emphasis on experiential retail as a key growth driver in the Indian market.
Apparel Group, headquartered in Dubai, is a global fashion and lifestyle retail powerhouse with operations across multiple markets, including India. The company manages a diverse portfolio of international labels spanning fashion, footwear, accessories, beauty, and lifestyle categories, and continues to expand aggressively with ambitious store rollout plans across metros and emerging cities.
Lake Shore Mall, which opened to the public less than a week ago, spans a substantial footprint and is positioned as a community-centric retail destination. The mall houses over 250 brands, including Lifestyle, H&M, Style Union, Max, R&B, Spar, Home Centre, and Reliance Digital, along with more than 40 food and beverage outlets, entertainment zones, and family-focused experiences.
The entry of Victoria’s Secret, Aldo, Bath & Body Works, and R&B further enhances Lake Shore Mall’s brand mix and reinforces Apparel Group India’s role in bringing global retail experiences closer to Indian consumers, while contributing to the evolution of organised retail in the country.
