Women’s bottomwear brand Go Colors has unveiled its first flagship store in Mumbai on Bandra’s iconic Linking Road. Flagged off by brand ambassador and digital-content creator Prajakta Koli, the store is the largest among its 64 existing outlets in the city — and serves as the next milestone in Go Colors’ retail expansion.
The new space offers a curated, immersive shopping experience with distinct category zones, collection walls, occasion-based styling edits, and spacious trial rooms. Customers can explore the brand’s extensive range — leggings, jeggings, palazzos, trousers, culottes, denim and athleisure — across multiple fits, silhouettes, fabrics, colors, and sizes under one roof.
“This flagship store marks a key milestone in Go Colors’ physical retail journey. After the success of our large-format stores in Chennai and Bangalore, Mumbai’s Linking Road is a natural next step. Linking Road represents discovery, style, exploration, and convenient fashion shopping, providing us with the ideal space to showcase our full range in a way that’s more accessible to diverse shoppers. This store reflects our long-term vision of building deeper, experience-led retail across India,” says Gautam Saraogi, Founder & CEO, Go Colors.
“Today’s Indian women want clothing that moves with her life – comfort for long days, confidence for work, and style for every version of herself. Go Colors is built on understanding real women, real fits, and real needs. The new MostlySane collection with Prajakta brings that philosophy to life in a very modern, expressive way. And the new flagship store brings this to life with a dedicated MostlySane collection display that allows customers to experience it up close,” says Vatsal Koolwal, CMO, Go Colors.
Sharing her thoughts at the launch, Prajakta Koli adds, “What I love about Go Colors is how inclusive and relatable the brand feels. The store truly reflects that – it’s welcoming, easy to shop, and designed around what women actually need in their everyday lives.”
From its origins as a leggings label, Go Colors has evolved into a full-fledged bottomwear destination. With over 800 stores across 200+ Indian cities and more than 1,200 styles in 120+ colours, the brand plans to open 80–90 new stores annually.
The Linking Road flagship reflects Go Colors’ commitment to fit, comfort and enduring quality — aiming to transcend fast-fashion and become a wardrobe essential for Indian women.
