Sri Jagdamba Pearls, one of India’s most trusted names in pearl jewellery, is strengthening its national footprint with two new stores in Cochin and Vizag. This expansion marks the next phase in the brand’s 100-year legacy built on craftsmanship, purity, and trust.
The brand currently operates four stores in Hyderabad and two in Bengaluru, all delivering strong performance. The move into Cochin and Vizag follows detailed market analysis, identifying both cities as high-potential regions for premium and heritage-led jewellery retail. The company expects these new markets to contribute 10–15% incremental revenue in the expansion year.
With demand for authentic and certified pearl jewellery rising across India, Sri Jagdamba Pearls plans to scale to 20–25 stores over the next two to three years. The brand also enjoys a solid 30% customer retention rate, driven by customisation, reliable after-sales service, repair support, and long-term product care.
Commenting on the market shift, Avanish Agarwal, Managing Partner, Sri Jagdamba Pearls, said, “Over the last few years, the organised jewellery market has witnessed a shift, with shoppers increasingly preferring brands that offer authenticity, certified quality, ethical sourcing, and modern design sensibilities. Sri Jagdamba Pearls has been at the forefront of this shift, combining its century-old expertise with contemporary aesthetics to appeal to both established and new-age buyers.”
Sri Jagdamba Pearls offers a comprehensive product portfolio of over 2000 designs across pearls and lab-grown diamonds, catering to everyday wear, bridal collections, statement pieces, and premium gifting segments.
Speaking about the expansion, Avanish Agarwal added, “This is a defining milestone in our journey of over 100 years. Our entry into Cochin and Vizag is a strategic step toward bringing our craftsmanship and heritage to discerning customers in new regions. As we scale further, our focus remains the same: authentic pearls, certified jewellery, transparent pricing, and a personalised shopping experience that has shaped our legacy for decades.”
He further stated that the brand expects the new markets to contribute significantly to incremental revenue and set the foundation for further expansion into promising metro and tier-1 markets in the coming years.
Deepak Kumar, Head of Retail Expansion & Marketing at Sri Jagdamba Pearls, said, “We are beyond thrilled to expand into AP & Kerala this January 2026, a strategy aimed at deepening customer engagement through a large assortment and in-store experience in new markets.” He further added, “We are not just expanding our footprint but also deepening our narrative.”
As Sri Jagdamba Pearls prepares to open doors in Cochin and Vizag, the expansion represents more than retail growth. It reflects the confidence that comes from a century-old heritage, deep product expertise, and a business built on trust. With thoughtful expansion, targeted market entry, enhanced customer experience, and a strong brand identity, the company is poised to continue leading the category and shaping the modern pearl jewellery landscape in India.
