Urban Jungle, the fast-growing lifestyle and travel accessories brand, has opened its newest exclusive brand outlet at Phoenix Palladium, Mumbai—marking a significant milestone in its offline expansion strategy. This is the brand’s fourth store, already attracting high-intent shoppers looking for stylish, design-first, and functional travel solutions.
Situated in one of India’s most premium retail destinations, the new outlet strengthens Urban Jungle’s commitment to elevating customer engagement through immersive, hands-on product experiences across its range of backpacks, luggage, and travel accessories. The Phoenix Palladium store joins the brand’s existing presence in other top-tier malls, including Phoenix Pune and Mumbai’s Skycity Mall, further reinforcing Urban Jungle’s positioning as a premium travel gear label.
The store has been thoughtfully designed with intuitive layouts that enhance both form and function. Distinct sections for backpacks, luggage, and accessories make browsing effortless, while wide walkways allow customers to test trolley bags for comfort and maneuverability. Mirrors, trial zones, and colour-blocked displays help shoppers evaluate style, capacity, and use-cases with ease.
Stocked with over 150 SKUs, the outlet offers everything from compact slings and everyday backpacks to premium 4-wheel trolley luggage in multiple sizes. To celebrate the launch, customers can enjoy an introductory discount of up to 15%.
Speaking about the new store launch, Tanisha Jatia,Founder & Brand Lead, Urban Jungle, said, “This expansion into Phoenix Palladium represents a significant step toward our vision of becoming a leading lifestyle and travel brand. By entering such a premium retail space, we are able to introduce more customers to Urban Jungle’s design-first travel solutions and further strengthen our presence in the market.”
With this opening, Urban Jungle now operates four exclusive brand outlets across Mumbai and Pune. The Phoenix Palladium launch is part of Urban Jungle’s broader plan to expand its offline presence across key metro and tier-1 cities, including Bangalore, Delhi, Pune, and Hyderabad, over the next year. Each new location will be strategically selected to ensure accessibility, visibility, and alignment with the brand’s design-led identity. This retail expansion complements Urban Jungle’s growing D2C and e-commerce business, creating a seamless omnichannel experience for customers across every touchpoint.
