A renewed chapter for the Barcelona-born brand as it re-enters one of the world’s fastest-growing fashion markets…
Spanish fashion label Desigual has made its official return to the Indian market, marking a significant step in the company’s global expansion roadmap for 2025–2028. Known for its vibrant colours, artistic prints and expressive design language, the brand has re-entered India through a strategic partnership with Myntra, signalling a decisive shift towards a digital-first model in one of the world’s most competitive fashion landscapes.
This renewed push comes at a time when the company is enjoying a clear upward trajectory globally. Desigual closed FY2024 with €332 million in revenue, reflecting strong international momentum and a successful transformation of its product, brand and digital strategies. Notably, 35 percent of its global sales now come from online channels, underscoring why digital commerce has become pivotal for the company’s future markets — including India.
A Fresh Start Through Digital Doors
Desigual’s renewed presence in India begins with a curated line of accessories—including its signature bags and pouches—from the Spring/Summer 2025 and Autumn/Winter 2025–26 collections. These products are already live on Myntra, supported by early promotional activity and social media amplification over the past two weeks.
The brand will follow this initial phase by introducing its first apparel collections in 2026, allowing a more holistic representation of the Desigual universe to take shape for Indian consumers.
This measured introduction aligns with the brand’s broader global strategy. Desigual today operates through 10 sales channels across roughly 107 countries, with a network of around 282 monobrand stores and distribution that spans nearly 95 international markets. This combination of scale and digital competence allows the company to deploy a nimble, insight-led approach when re-entering competitive markets. India, with its highly engaged fashion consumer base, presents an ideal testing ground for this next stage of growth.
Why India Matters, Again
Desigual’s renewed interest in India is anchored in three compelling market realities:
- India is the world’s third-largest online shopper base, with fashion among the fastest-growing digital categories.
- Myntra’s audience is young, trend-oriented and globally aware—a natural match for Desigual’s bold design voice.
- Digital-first expansion reduces operational risk, enabling nimble brand-building before physical infrastructure is considered.
For Desigual, the timing of this return aligns with its strengthened global brand positioning and a sharpened clarity on what works—and what needs redesign—in new markets.
Lessons from the Past, Momentum for the Future
Desigual’s earlier journey in India began in 2019, starting online and quickly branching into physical retail in partnership with Tablez. This expansion saw the opening of two exclusive stores in Delhi in 2020 and plans for a broader roll-out. However, the brand eventually paused operations as global conditions shifted and internal priorities were recalibrated.
This new entry is built on the hindsight of that experience. Instead of rushing into brick-and-mortar commitments, Desigual is now choosing digital depth over physical breadth, aiming to build audience affinity before expanding its footprint.
The company’s strengthened global stature adds confidence to this renewed effort. With nearly 300 branded stores worldwide and a presence across major fashion capitals and emerging consumer regions, Desigual enters India not as an experiment but as part of a deliberate move to expand in high-potential markets.
Crafting a New Consumer Connection
India offers fertile ground for reinventing Desigual’s relevance. The brand’s eclectic aesthetic aligns closely with a generation of Indian shoppers who are expressive, experimental and deeply tuned into international fashion narratives. Through Myntra’s ecosystem, Desigual gains access to a consumer base that not only appreciates global style languages but also actively seeks them on digital platforms.
This re-entry is more than a relaunch—it is a recalibrated vision. Desigual’s leadership frames it as an opportunity to showcase the brand’s creative universe to a market where youthful expression and digital discovery increasingly shape fashion choices.
What Comes Next
Over the coming year, Desigual will continue to strengthen its presence with:
- A wider range of accessories across top seasonal drops
- Enhanced brand storytelling through Myntra’s digital formats
- Localised campaigns targeting high-engagement consumer cohorts
- The introduction of apparel in 2026 to complete the brand experience
India now sits firmly within Desigual’s 2025–2028 expansion priorities, and the brand’s measured, insight-led approach reflects a long-term commitment to making this chapter more resilient than the last.
Welcome Back
Desigual’s return to India signals the arrival of a brand that has evolved, matured and aligned its strategy with the realities of one of the world’s most dynamic markets. By beginning its journey through Myntra and focusing first on accessories, the company is laying a foundation that is deliberate, digitally intelligent and attuned to Indian consumer behaviour.
As early visibility grows across social media and the Myntra platform, it is clear that Desigual’s expressive, unconventional identity may once again find a welcoming home in Indian fashion wardrobes—this time with the staying power of a strategy rooted in insight, global scale and renewed confidence.
