Fast-growing D2C menswear brand Snitch has quietly entered its next phase of expansion, widening its portfolio beyond apparel to include footwear.
Founded in 2020 by Siddharth Dungarwal, the brand caters primarily to Gen Z and millennial men with fashion-forward, affordable clothing. The latest category addition marks a significant step in Snitch’s evolution.
Speaking on the expansion, Siddharth Dungarwal, Founder & CEO told IMAGES Business of Fashion, “Footwear has long been a category our community has eagerly anticipated, and strengthening this segment marks an important milestone for Snitch. Over the years, customers have consistently sought shoes that reflect the same design sensibility, quality, and versatility that define our apparel.”
Snitch’s footwear line will offer sneakers, boots, and classic everyday footwear. With the new launch, the brand continues to build a complete style ecosystem for the modern man where every element, from clothing to footwear, embodies contemporary fashion and everyday functionality. “This expansion is a step forward in our journey, and we remain committed to scaling our footwear line with the speed, innovation, and customer obsession that have shaped Snitch’s growth so far,” Dungarwal adds.
Alongside its category expansion, Snitch is also accelerating its offline retail growth, now operating 95 stores across India. Recent store launches include Mysore Road (Bangalore), Kopal Mall (Pune), and Z Square Mall (Kanpur).
