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Puneet Dudeja, Director - Business Development, South Asia, WGSN
Puneet Dudeja, Director - Business Development, South Asia, WGSN
Business Development Director for South Asia, WGSN

The Intimate Revolution: Why innerwear in 2025 is all about mood & empowerment

The world of women’s innerwear is changing dramatically. No longer confined to a purely functional role, lingerie has emerged as a powerful medium for self-expression, personal comfort, and sophisticated style. A/W 26/27 perfectly captures this shift by presenting a story full of contrasts. It is a time that champions both ornate, expressive maximalism and a…

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