Ace Turtle India has elevated Ashish Sharma to the role of Head of Business Development for its Lee and Wrangler businesses. Sharma, who has been with the company since January 2024, steps into the expanded role after contributing significantly to the brands’ market and retail growth over the last two years.
Sharma shared the update on LinkedIn, expressing gratitude and excitement as he takes on greater responsibility. He wrote, “I’m happy to share that I’ve taken on the role of Head of Business Development at Lee & Wrangler (Ace Turtle). Excited to drive growth, strengthen partnerships, and contribute to the next chapter of these iconic denim brands.”
Before his elevation, Sharma served as Business Development Manager, where he played a key role in strengthening the brands’ EBO network, driving franchise development, enhancing market strategies, and improving operational excellence across regions.
With over 20 years of experience across leading fashion and lifestyle brands, Sharma has worked extensively in business development, distribution management, store operations, market mapping, and sales leadership.
His previous roles include:
- Deputy Manager – Retail EBOs, Jockey India (Page Industries)
- Regional Manager – West 1, Deal Jeans
- Sales Manager – ROM & Goa, VF Brands India
- Leadership positions with Proline India and Siyaram’s
In his new role, Sharma will focus on accelerating the brand’s expansion strategy, strengthening franchise partnerships, mapping high-potential locations, and enhancing customer experience across the Lee and Wrangler retail ecosystem.
