Mumbai-based beauty brand FAE Beauty has secured Rs 17 crore in a pre-Series A funding round led by Spring Marketing Capital, with support from existing investors including Titan Capital Winners Fund, Arihant Patni, and several angel backers.
The brand plans to use the funds to:
- Accelerate product innovation
- Launch new face-focused categories
- Strengthen its omni-channel presence, including on its own site, quick commerce platforms, and offline retail stores
Founded by Karishma Kewalramani, FAE Beauty is known for inclusive colour cosmetics tailored for Indian skin tones. Its popular products include Lip Whip, Lush Blush, and Eye-Deal Kajal.
FAE’s products are available on its D2C website as well as on Amazon, Nykaa, Blinkit, Tira, and Myntra.
