Nykaa, India’s leading beauty and lifestyle retailer, has launched its biggest annual shopping event — the Pink Friday Sale — with a high-impact campaign that blends celebrity power, creator-led storytelling, and a relatable insight: when Pink Friday goes live, everything else becomes secondary.
At the heart of the campaign is Deepika Padukone, Nykaa’s Brand Ambassador, headlining the main film. Set at a packed press conference, the narrative captures Deepika fielding questions about her upcoming projects — until a notification about the Pink Friday Sale instantly shifts her focus. In a playful twist, every question suddenly has the same answer: “Pink Friday.” The film closes with Deepika walking off the podium, leaving the media stunned as she heads straight to shop the sale.
The momentum continues with a series of short, punchy creator films featuring Kusha Kapila, Kareema Barry, and Aisha Ahmed, each showcasing a different slice of Pink Friday frenzy.
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Kusha Kapila, caught mid pose on the pink carpet, lights up the moment she hears, “Nykaa Pink Friday Sale chalu ho gayi,” launching into an excited breakdown of this year’s offers — from luxe deals and free lipsticks to bumper giveaways such as 100 free lipsticks and a one-year foundation supply.
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Kareema Barry brings her signature ‘best-friend’ humour, accidentally hijacking a stranger’s red-carpet moment. Midway through small talk, she gets distracted by the Pink Friday offers and blurts out her favourite part of the sale: free gifts with every order — even pulling out a lip gloss to hand over.
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Aisha Ahmed wraps up the campaign with a premiere-style entrance. When asked who she arrived with, the camera pulls back to reveal she’s accompanied by stacks of Nykaa shopping bags overflowing with Pink Friday hauls, underscoring the year’s biggest luxe beauty deals.
The 2025 Nykaa Pink Friday Sale, running from 20–30 November, promises best-ever offers across 1800+ brands, deep price cuts on premium beauty, exclusive international launches, fast delivery, 100% authenticity, and daily bumper rewards — including fully fulfilled carts for top shoppers.
With Deepika anchoring the narrative and leading digital creators amplifying the chaos of beauty’s biggest sale, Nykaa’s campaign turns the country’s most awaited beauty event into an entertainment-led celebration — reaffirming that when Pink Friday drops, India drops everything and shops.
