REGISTER NOW

Latest Posts

Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari offers over 20 years of business consulting experience in Retail and Fashion, specialising in strategy, market research, and financial planning. Together, they combine cutting-edge content expertise with deep industry knowledge. Parmesh Chopra is a creative digital content writer skilled in innovative copywriting and UX, with a strong grasp of media trends.

Beyond the Basics: Inside the Transformation of India’s $20 Billion Innerwear Industry

The Indian innerwear retail experience has undergone a revolution. What was once a hushed, often awkward transaction conducted in the back of a small shop has transformed into a confident, informed, and expressive act of personal choice.  Today, a consumer in a Tier-2 city can browse an endless digital aisle on their smartphone, consult a sophisticated…

SUBSCRIPTION PLANS

You must be a member to access this content.

View Subscription Levels

Already a Subscription? Log in here

Latest Posts

Don't Miss

Stay in touch

To be updated with all the latest news, offers and special announcements.