India’s pioneer in custom-made shirting, Bombay Shirt Company (BSC) has unveiled its second flagship store in Mumbai, located in the vibrant heart of Bandra (W), the city’s iconic ‘Queen of the Suburbs’.
Dubbed ‘The Den’, the new flagship is a reimagined retail space that transforms the way men shop.
What’s In-Store
Recognising that shopping isn’t always their favourite pastime, The Den turns the experience on its head — offering not just a store, but an immersive lifestyle destination where luxury, personal style, and laid-back comfort seamlessly meet.
Spread across an expansive 3,776 sq. ft. over two floors and a mezzanine floor, the store’s design reflects BSC’s signature blend of sophistication and accessibility. Its clean, thoughtfully refined aesthetic creates an inviting atmosphere tailored to the modern man who values craftsmanship and considered detail.
The store’s curated sections come with exclusive partnerships and bespoke services that level up their style game. These include:
● A Dedicated Lounge Area: where guests can unwind, a space for Bandra’s men to indulge, relax, hang out, and showcase their refined sense of style, making it more than just a store.
● Bombay Shirt Company’s Latest Winter-Edit: is a curated lineup of thoughtfully crafted, beautifully designed cool-weather essentials. Featuring modern silhouettes, tailored fits, and premium fabrics that layer with ease and look sharp.
● Nandan Coffee: artisanal coffee sourced from the heart of the Kodaikanal Wildlife Sanctuary, bringing warm café vibes seamlessly into the shopping experience.
● Grooming Services: for a complete style makeover with premium grooming like haircuts and head massages at BSC’s bespoke grooming corner. 
● A Collaboration with Trumpet Shoes: a first-of-its-kind collab which helps shoppers design their own luxe custom formal footwear to perfectly match their tailored wardrobes.
● BBS’s Signature Ice Cream Bar: to round off the shopping thrill with a scoop of BSC’s signature ice creams.
The Custom-Made Collection
The heart of the store remains BSC’s signature custom-made process. Customers are invited to explore an extensive collection of fabric books and receive one-on-one guidance from a dedicated stylist.
An in-house tailor is on hand to take precise measurements, guaranteeing a flawless fit. Beyond its custom offerings, the store showcases BSC’s full wardrobe solution, from ready to-wear shirts and jeans to dress pants, chinos, tees, knitwear, and the recently launched winter-wear collection from the brand.
Speaking about the launch of the brand’s new experiential store at Bandra (W), Akshay Narvekar, Bombay Shirt Company’s Founder, says, “We’re excited to unveil The Den at our new Bandra flagship — a space that represents the next evolution of the Bombay Shirt Company experience. Our goal was to create more than a retail store; we wanted to build a true sanctuary for the modern Bandra man. A place where you can unwind, enjoy a great coffee, get a quick trim, and explore our world of custom-made clothing at your own pace.”
“With this new format, we’re offering a holistic lifestyle destination that brings together craftsmanship, comfort, and community in one seamless environment,” he adds.
Store Details
Address: #2, Maqba Heights, Pali Mala Road (Near Magnolia Bakery), Bandra (W), Mumbai — 400050
Hours: 10:30 am – 9:30 pm Monday through Sunday
Phone: +91 90760 23104
Email: bandra@bombayshirts.com
About Bombay Shirt Company
Founded in 2012, Bombay Shirt Company is India’s premier online custom-made shirt brand, offering a complete wardrobe solution for the modern man. The brand blends classic tailoring with contemporary designs, fine fabrics, and an innovative FitSmart algorithm to create perfectly tailored garments, with a focus on unique, custom-made clothing with minimal waste.
