Vedant Fashions Ltd., the ₹15,000+ crore market-cap giant behind Manyavar, Mohey, Mebaz, Twamev and Manthan, has announced the appointment of Aman Kumar Gupta as its Chief Retail Officer, effective 13 November 2025. Designated as a Senior Managerial Personnel (SMP), Gupta will oversee retail operations, international business and key strategic initiatives for one of India’s fastest-growing homegrown fashion houses.
This marks a significant homecoming for Aman, who returns to India after a successful global retail career and an entrepreneurial stint, ready to helm one of India’s most admired and profitable fashion retail networks.
A Proven Retail Leader With Global Depth
Aman brings over two decades of multi-market retail leadership, including a strong record of P&L management, omnichannel expansion, assortment strategy and franchise partnerships.
His career highlights include:
- Levi Strauss & Co. (12+ years)
o Director – DTC, Canada
Led retail + e-commerce P&L across owned stores, franchisees and partner networks.
o Director – Retail Merchandising, South Asia / Middle East / North Africa
Drove merchandising strategy and wholesale business across diverse markets.
o Director – Retail, India
Headed the Levi’s exclusive-store network with responsibility for sales, business development, store planning, retail training and franchising.
- Reliance Digital Retail
Category Head for Small Appliances — built category scale across specialty stores, hypermarkets and supermarkets. - Usha International
Business Head for Maharashtra & Goa — turned around the region through channel expansion and operational restructuring.
Education
- MBA, Marketing & Finance — IIM Lucknow
- B.E., Mechanical Engineering — Thapar Institute of Engineering & Technology
After exiting Levi’s Canada in early 2023, Aman briefly pursued entrepreneurial interests before accepting the Vedant Fashions opportunity — driven by his desire to return to India and contribute to a marquee retail brand at scale.
Vedant Fashions: India’s Largest Celebration-Wear Retailer
Vedant Fashions is the undisputed leader in India’s ethnic & celebration-wear market with:
- ~550+ exclusive stores
- ~2 million sq ft retail space
- Presence across India, UAE, Canada & UK
- A strong asset-light franchise model
Brand Portfolio
| Brand | Positioning |
| Manyavar | Flagship menswear; India’s most trusted celebration-wear brand |
| Mohey | Women’s ethnic and bridal wear |
| Mebaz | Premium South-Indian celebration wear |
| Twamev | Luxe occasion-wear for men |
| Manthan | Affordable, youth-centric ethnic wear |
With a high-margin business model, strong cash flows, and one of the most efficient ethnic-wear retail ecosystems in the country, Vedant is poised for its next phase of growth.
What Aman Kumar Gupta Brings to Vedant Fashions
Aman’s experience across India, North America, Middle East and South Asia uniquely positions him to elevate Vedant’s next phase of retail evolution.
Aman’s strategic strengths that align with Vedant’s ambitions:
- Retail Network Excellence
Expertise in driving productivity, store experience, franchise performance and network expansion. - Omnichannel Acceleration
Having led e-commerce + retail P&L at Levi’s Canada, he can deepen Vedant’s offline–online integration. - International Expansion
Global retail experience equips him to scale Vedant’s growing presence in diaspora-led markets. - Merchandising & Consumer Insight
Strong background in product architecture, assortment efficiency and regionalised merchandising. - Operational Discipline & Profitability
Proven record in building sustainable, scalable retail operations at global standard benchmarks. - Team & Culture Building
Known for developing talent, strengthening store leadership and building performance-driven retail DNA.
Why This Appointment Matters
Vedant Fashions is entering a decade where:
- Celebration-wear formalises as a multi-billion-dollar organised category
- Indian ethnic wear gains global visibility
- Online + offline convergence reshapes consumer journeys
- Personalisation, design innovation and rapid store expansion become category drivers
Aman Kumar Gupta steps in at this inflection point — with the mandate to modernise retail operations, strengthen partner networks, scale international markets and enhance Vedant’s reputation as India’s most admired celebration-wear company.
The Road Ahead
Aman’s appointment underscores Vedant Fashions’ commitment to strengthening leadership capacity as it expands across India and global markets. With his blend of global insight, operational rigor and consumer understanding, he is poised to play a decisive role in Vedant’s journey from India’s celebration-wear champion to a global ethnic-fashion powerhouse.
