Max Fashion, India’s most loved fashion brand, has unveiled its new brand identity with the launch of its flagship store at Phoenix Marketcity, Bengaluru. The new visual identity introduces a refreshed logo, modern visual language, and reimagined store design, signaling Max’s evolution from being product-first to experience-led.
Built for today’s digital, social, and style-conscious consumer, the new identity reimagines how India experiences fashion — in-store, online, and everywhere in between.
“Max Fashion has always been synonymous with great style. But today’s customers want more — relevance, ease, and inspiration. Our new identity is about celebrating individuality while delivering the same value promise that Max is known for,” said Sumit Chandna, CEO, Max Fashion.
Max Fashion’s new identity is bold, simple, and confident, reflecting modern India. The refreshed design spans store architecture, digital platforms, packaging, and communication, creating a cohesive and intuitive experience. The 12,000 sq. ft. flagship store brings this new philosophy to life.
Customer journeys are designed for convenience, featuring clutter-free layouts, signature fragrance, immersive soundscapes, comfortable trial rooms, digital POS, and the Endless Aisle feature for online browsing of sizes and styles. Collections now offer modern cuts, easy fits, and fresh palettes, making everyday fashion effortless and stylish.
“This is more than a visual identity change. It’s how Max is listening, learning, and leading in the way it connects with customers — emotionally, visually, and experientially,” added Chandna.
With 500+ stores across 140 cities, Max plans to roll out its new design nationwide, redefining value fashion for the modern Indian shopper.
