Mishmash Naturals, India’s first Ayurvedic beauty and self-care brand focused on children aged 3–14, has raised Rs 2.4 crore in a pre-seed funding round. The round saw participation from Inflection Point Ventures, IIT Delhi Angels Network (led by marquee IIT Delhi alumni, Tejinderpal Miglani, Mohit Rana, Alok Mittal, Shivani Singh Kapoor, Pradeep Gupta and Priyank Shanker Garg) along with 37 other prominent angel investors including Nihit Jain (MakeMyTrip), Rahul Anurag (Voltas), Kamlakar Rao (BCG), Piyush Kumar (Urban Vault), Riddhi Verma Ayyagari (Baby-Led Weaning India), and Anurag Tayal (Google).
The funding will be used to:
- Expand Mishmash’s product portfolio,
- Invest in R&D and dermatological testing,
- Support the upcoming launch of skincare, body care and haircare products tailored for sensitive skin, and
- Strengthen the distribution of its clean beauty line for children.
In the coming months, the company also plans to launch additional SKUs and expand its offerings in self-care for children.
Investor & Founder Perspectives
Founded by Kanika Singh Chopda, Labdhi Chopda, and Aditi Chaturvedi, Mishmash Naturals was born out of a personal experience when Kanika’s daughter suffered a severe allergic reaction to adult makeup during a school event. Recognising a critical gap in the market for safe, age-appropriate products for children, the founders set out to build India’s first Ayurvedic beauty and self-care brand exclusively for kids.
Mitesh Shah, Co-Founder, IPV says, “There is a clear gap in the market for safe, purpose-built personal care products for children. Mishmash Naturals fills that void with a balance of empathy and science. Their products are not only clean and natural, they are also dermatologically tested, age appropriate, and formulated with a deep knowledge of what developing skin needs not just for the moment, but every single step of the way. By merging the wisdom of traditional Ayurvedic practices with global safety standards, the team is creating a new category of self-care products for children that is both thoughtful and scalable. It’s an innovation that’s long overdue, and Mishmash is leading it with clarity and conviction.”
Kanika Singh Chopda, Co-Founder says, “Over 40% of our resources go into product development to meet pharmaceutical-grade safety standards, even if it costs us three times more than conventional cosmetics. For us, premium means uncompromised safety and formulations designed especially for children. We believe kids should have safe choices to explore their creativity.”
Tejinderpal Miglani, lead investor at the IIT Delhi Angels Network, says, “Mishmash Naturals represents the future of conscious beauty and self-care, starting with our youngest consumers. Their mother-led, research-intensive approach is exactly the kind of innovation we believe can create global products from India. This is also our first investment as a network, which makes it especially meaningful and aligned with our vision to support strong IIT Delhi alumni teams in creating world-class products.”
Current Product Offerings
The brand currently offers a wide range of toxin-free products, including the Ayurvedic Play Safe Makeup Set for kids with natural blush, eyeshadow, lip balms, and glosses made with sunflower wax, shea butter, and beetroot; Ayurvedic child-safe sunscreen; and a complete Ayurvedic body care range with shampoo, lotion, body wash, and oil. All products are natural, ayurvedic, vegan, cruelty-free, free from parabens, sulfates, artificial fragrances and other well-known irritants.
Future Outlook
The children’s beauty and personal care market in India is still at a nascent stage, but rising demand for certified-safe, natural products is witnessing rapid growth. With a strong regulatory edge through AYUSH certification and formulations aligned with international safety standards, Mishmash Naturals is uniquely positioned for global expansion.
Building on their foundation in India, Mishmash is also seeking expansion into the UAE and other GCC markets, where the demand for age-appropriate, safe, and natural products is on the rise.
