Ahmedabad-born premium menswear and lifestyle brand JadeBlue has announced Indian pace spearhead Jasprit Bumrah as its new brand ambassador, unveiling an exclusive tribute line, “JB x JB,” to mark the association.
What makes this collaboration distinct is the shared initials and hometown—both JadeBlue and Bumrah hail from Ahmedabad, and both have grown from local roots into national icons.
Founded in 1995 by Jitendra and Bipin Chauhan, JadeBlue has expanded from a single menswear store into one of India’s most respected fashion and lifestyle brands, with 42 stores across the country and a strong digital presence. Known for its mix of fine tailoring, ethnicwear, and bespoke fashion, the brand has become a destination for premium men’s style.
Speaking on the associating, Jasprit Bumrah said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me. Same city, same values, same initials. Personally speaking, fashion isn’t about pretending, it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”
Jitendra Chauhan, Chairman & Managing Director, JadeBlue said, “For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.”
Adding to this, Bipin Chauhan, Managing Director shared, “JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.”
The newly launched JB x JB collection spans formal, ethnicwear, and bespoke categories, designed as a tribute to Bumrah’s disciplined yet effortless style.
Bumrah, one of the world’s leading fast bowlers, has become synonymous with resilience and performance. From being the fastest Indian pacer to 200 Test wickets to helping India lift the 2024 T20 World Cup, his career reflects the same pursuit of excellence that JadeBlue has brought to Indian menswear.
With this collaboration, JadeBlue strengthens its positioning as a premium homegrown brand that blends craftsmanship, versatility, and modern elegance—while paying homage to its Ahmedabad roots through a partnership with one of the city’s most celebrated icons.
