Homegrown activewear brand TechnoSport has announced its launch on leading baby and kids products platform FirstCry. With this launch, TechnoSport strengthens its focus on providing performance-driven, comfortable, and affordable apparel designed specifically for children with active lifestyles.
Backed by deep consumer insights, TechnoSport’s confidence in the segment is inspired by a clear opportunity in kidswear, which has seen children increasingly participating in sports, fitness, and recreational activities.
The collection debuts with over 300 styles, priced at an average of ₹400, and is positioned around affordability and performance. TechnoSport is leveraging its in-house fabric technologies such as Cotflex, a 4-way stretch fabric with memory function, Techno Dry for quick drying, and Matpiq with a matte finish. The products also feature TechnoCool+, antimicrobial finishes, and UPF 50+ sun protection.
Looking ahead, TechnoSport sees kids’ activewear as a key pillar of growth, projecting the segment to contribute ~20% of total revenue in the next 5 years, with FirstCry driving a significant share of this contribution. Additionally, there are plans in the pipeline for this partnership to extend to FirstCry’s offline stores across major markets. A dedicated landing page on FirstCry has been introduced to showcase TechnoSport’s kids’ activewear range.
Speaking on the expansion, Puspen Maity, CEO, TechnoSport, said, “We’ve been closely tracking the rise of youth sports and active lifestyles, and one thing became clear, while the market is full of options for adults, there’s very little truly designed for kids. With more children embracing fitness and sports, the need for performance-driven, comfortable activewear was undeniable. FirstCry, as the go-to destination for parents in India, with its unmatched scale, trust, and reach both online and offline, is the perfect partner to help us bridge this gap. Together, we’re bringing the same quality and functionality that define TechnoSport to a category that has long been underserved.”
