Trend-first fashion brand NEWME has announced the opening of its 15th store at Vega Circle Mall, Siliguri, marking its entry into North East India.
The new outlet introduces NEWME’s refreshed store design language — brighter, bolder, and more immersive — designed to resonate with Gen Z shoppers and create a fashion experience beyond traditional retail.
Announcing the launch, Sumit Jasoria, Co-Founder & CEO of NEWME wrote on LinkedIn, “Siliguri isn’t just another city — it’s the gateway to the North East, a region full of energy, individuality, and culture that has always inspired us. Launching here is our way of celebrating and connecting with a community that lives fashion with confidence and expression. Every launch reminds me why we started NEWME — to create a brand that’s bold, trend-first, and deeply connected with our community.”
“We’re just getting started in the North East,” he added, signaling that the Siliguri launch is just the beginning of its North East journey, with plans to expand into more cities across the region in the coming months.
