Page Industries Ltd., the exclusive licensee of Jockey International Inc. in India, has expanded its women’s innerwear portfolio with the launch of a new collection powered by cutting-edge bonding technology. Introduced under the ‘Designed to Disappear’ campaign, the collection redefines comfort and elegance by offering a next-to-skin fit that virtually vanishes under clothing.
The range, featuring versatile bras, offers T-shirt, strapless, and lounge styles, along with shapewear engineered with targeted compression and a smooth, line-free finish. Designed in a contemporary neutral palette, the collection caters to everyday wear as well as festive occasions.
“Designed for the modern woman who refuses to compromise on comfort or style, this collection brings together innovation, precision, and ease like never before,” said Nihal Rajan, CMO of Jockey India. “We believe that true luxury is defined by how a garment makes the wearer feel, beyond its visual appeal. Each piece in the collection is crafted with precision right from selection of fabric to fit and designed with bonding technology at its core. The products are made to feel effortless, so that it disappears into the day as naturally as it fits.”
As part of the ‘Designed to Disappear’ campaign, Jockey is enhancing the retail experience with ‘Size Check’ an in-store bra fitting service that helps women find their perfect size. This activation ensures every piece fit exactly as it should, delivering on Jockey India’s promise of making comfort effortless and innerwear truly personal.
The collection is available across Jockey Exclusive Brand Stores, leading multi-brand retail stores, and on www.jockey.in, with a focused rollout across key metro cities.
To amplify the launch, Jockey India is activating a multi-platform campaign featuring high-impact films and stills, brought to life across digital, outdoor and in-store media. The campaign will also see widespread engagement through influencer collaborations, targeted content across various digital platforms, reinforcing the message of seamless comfort and empowering elegance under the ‘Designed to Disappear’ narrative.
