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Dear readers,
There’s something magical about winter. The air turns sharper, the mornings feel slower, and wardrobes suddenly become more exciting. For me, winter fashion has always been more than an extra layer against the cold, it’s a season of expression, where style gets to play with texture, warmth, and personality.
In the September edition of Business of Fashion, we turn our gaze to how winterwear is transforming across India. What strikes me most is the way the category has outgrown its functional roots. From lightweight layering that works beyond December to statement coats that carry you from work to a weekend getaway, winterwear today is about versatility. It’s about creating pieces that adapt, evolve, and reflect the wearer’s individuality. Another fascinating shift is happening outside the metros.
Tier-2 and Tier-3 cities are no longer the silent spectators of fashion; they are becoming the engines of growth. We hear brand leaders talk about how digital access, rising aspirations, and festive calendars are reshaping demand here. What was once a metropolitan trend is now being embraced widely. That says it all, winter fashion has truly gone democratic.
And then, there’s the balance between sustainability and style. Fabrics and processes are being rethought, proving that being eco-conscious doesn’t mean compromising on design. Add to that the influence of Gen Z and Millennials bold in their choices, experimental in their layering, unafraid to mix athleisure with classics, as we are looking at a segment bursting with energy. As you turn these pages, I hope you feel the same excitement we did while putting this together.
Winterwear, to me, is no longer about the chill outside, it’s about the re of creativity within the industry.
