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In Focus

Arvind Fashions MD and CEO Shailesh Chaturvedi steps down

In a significant leadership transition at Arvind Fashions, Shailesh Chaturvedi has stepped down from his role as Managing Director & CEO, citing personal reasons....

Ayurvedic kids makeup brand Mishmash Naturals raises Rs 2.4 cr in pre-seed funding

Mishmash Naturals, India’s first Ayurvedic beauty and self-care brand focused on children aged 3–14, has raised Rs 2.4 crore in a pre-seed funding round....

U.S. Polo Assn. expands footprint with a new store in Jammu

U.S. Polo Assn., India’s leading casualwear brand and the official brand of the United States Polo Association (USPA), has opened its first-ever store in...

Reliance Brands Limited partners with Stella Mccartney to build conscious luxury in India

Reliance Brands Limited (RBL) has entered into a partnership with pioneering British designer Stella McCartney to evolve her namesake fashion house in India. This strategic...

TechnoSport debuts kids’ activewear on FirstCry; eyes 20% revenue from the segment in 5 years

Homegrown activewear brand TechnoSport has announced its launch on leading baby and kids products platform FirstCry. With this launch, TechnoSport strengthens its focus on providing...

VIRGIO expands retail presence with new stores in Mumbai & Surat

VIRGIO, the sustainable fashion-tech brand redefining how fashion is imagined and created, has expanded its retail footprint with the launch of two new stores...

Foot Locker expands in Mumbai with 2 new stores under Metro Brands partnership

Metro Brands Limited, one of India’s largest footwear specialty retailers, has announced the opening of two new Foot Locker stores in Mumbai, further strengthening...

Fashion Pro

India’s A/W 25/26: Duality shapes India’s winterwear story

India’s winter style story is shaped by paradox—balancing resilience...

The New Mainstream: Why Regional Stories are the Future of Brand Connections in India?

In an increasingly interconnected India, where digital access and...

Franchise First: A strategic blueprint for scaling fashion retail in India

Franchising represents a strategic growth path, balancing capital efficiency,...

Screen to Scene: How experiential marketing fuels live events in Indian youth culture

A seismic shift is underway in the post-pandemic era...

₹500 Cr by 2030? Why lululemon’s India bet is built on mindful movement & market momentum

What happens when a brand built on yoga, technology,...
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IBoF Studio

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Must Read

Menswear brand JadeBlue names Jasprit Bumrah as brand ambassador

Ahmedabad-born premium menswear and lifestyle brand JadeBlue has announced Indian pace spearhead Jasprit...

Juliet Apparels charts bold growth path with tier-2 expansion, international exports, & innovation

Juliet Apparels, one of India’s most trusted women’s wear brands, is entering its...

Allen Solly onboards Sania Mirza as brand ambassador for womenswear

Allen Solly, from the house of Aditya Birla Lifestyle Brands Limited (ABLBL), has...

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Technology

Store Launch

U.S. Polo Assn. expands footprint with a new store in Jammu

U.S. Polo Assn., India’s leading casualwear brand and the official brand of the United States Polo Association (USPA), has opened its first-ever store in...

Marketing

Menswear brand JadeBlue names Jasprit Bumrah as brand ambassador

Ahmedabad-born premium menswear and lifestyle brand JadeBlue has announced Indian pace spearhead Jasprit Bumrah as its new brand ambassador, unveiling an exclusive tribute line,...

New Collection

Jockey unveils seamless women’s innerwear collection with ‘Designed to Disappear’ campaign

Page Industries Ltd., the exclusive licensee of...

Shilpa Shetty Kundra & Aza Fashions launch saree capsule collection ‘ROAR’

Actress, entrepreneur, wellness advocate and style icon...

Skechers launches AERO Series in India

Skechers Performance has launched its latest running...

Jaypore unveils ‘Letters to the Sea’, a coastal collection inspired by India’s shores

Jaypore, the artisanal lifestyle brand from Aditya...

Sustainability

RIL introduces R|Elan™ GreenGold: A verified, traceable & truly sustainable fabric

For years, the textile industry has wrestled with unverified claims of “recycled polyester” made from PET bottles, raising concerns of greenwashing and eroding consumer...

Grasim Industries launches sustainable & traceable filament yarn – Raysileco

Aditya Birla Group's Grasim Industries’ Cellulosic Fashion Yarn business...

UNIREC launches Project Sundri to power a circular fashion movement in India

UNIREC, India’s first fashion brand made entirely from recycled...

India’s Fashion Shift: Turning Legacy into Leadership Through ESG Action

India's fashion and textile sector, long hailed as the...