Ethnix by Raymond, the ethnic wear brand from the Raymond Group, is set to open its flagship store at Viviana Mall, Thane, bringing the group’s century-old legacy back to the city where it all began.
With over 100 exclusive outlets across India, Ethnix offers a wide range of Indian and Indo-western ensembles including sherwanis, bandhgalas, kurtas, and bundis—crafted for weddings, festivities, and traditional occasions.
“From my grandfather’s time to today, Raymond has been a part of every milestone in our lives. Ethnix is a tribute to that legacy modern heirlooms crafted for today’s discerning families,” said S.L. Pokharna, President, Corporate Commercial & Logistics, Raymond Group.
Designed to cater not only to grooms but also to fathers, brothers, and extended family, Ethnix combines tradition with modern sensibilities. The brand today has a presence in over 70 cities, making premium ready-to-wear ethnic wear accessible across India.
“Ethnix by Raymond is redefining ethnic wear with premium ready-to-wear collections that are now available across the country. We’re proud to bring this experience to more cities and more families,” said Amit Agrawal, Group CFO, Raymond Group.
To mark the launch, Ethnix will host a special event at Viviana Mall featuring acclaimed actor Amit Sadh, who will be joining the celebrations and unveiling the new store.
“Ethnix by Raymond is a cultural statement. With this launch, we’re inviting every man to experience the pride of wearing heritage,” said Vipul Mathur, Chief Business Officer, Raymond Group.
Rooted in Thane’s textile heritage and aligned with modern India’s fashion aspirations, Ethnix by Raymond positions itself as the end-to-end destination for men’s ethnic wear—where every outfit tells a story and every celebration finds its style.
