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Puneet Dudeja, Partner, The Knowledge Company
Puneet Dudeja, Partner, The Knowledge Company
Business Development Director for South Asia, WGSN

India’s A/W 25/26: Duality shapes India’s winterwear story

India’s winter style story is shaped by paradox—balancing resilience with escapism, protection with playfulness, and grounded essentials with bold fantasies, redefining how fashion reflects both reality and imagination this season… As A/W 25/26 approaches, Indian winterwear finds itself at a fascinating crossroads. Fashion, after all, doesn’t exist in a vacuum. Rising import tariffs, shifting trade…

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