Founded in 1998, Panchanan International Pvt. Ltd. has established itself as a trusted and credible force in the distribution and retail industry across North India. With over 27 years of industry experience, Panchanan International operates a mix of exclusive brand outlets and multi-brand showrooms under a successful franchisee model with some of India’s most prominent fashion and lifestyle brands including Blackberrys, Mufti, Manyavar, Raymond, ColorPlus, Spykar, Sweet Dreams, Libas, Jack & Jones, Jockey, Triumph, Go Colors, Park Avenue, Parx, Libas, Spykar, Linen Club, W, Aurelia, and Sweet Dreams.
Currently, the company runs showrooms across key towns such as Gajraula, Bareilly, Moradabad, Amroha, Nurpur, and Badaun. With an eye on strategic growth, it is expanding into Lucknow, Rudrapur, and Greater Noida, where it is launching a flagship store spanning 18,000 sq. ft. of carpet area.
Key Drivers Behind Success
Panchanan International does not represent a single brand but showcases a curated mix of multiple brands. During the brand selection process, the emphasis is placed on brand image, pricing, and how well the brand aligns with the specific location being considered.
Onboarding & Setup Process: Panchanan International follows a meticulous approach in selecting franchise partners, prioritising individuals who demonstrate strong business acumen and a deep understanding of the local market. Once the right fit is identified, the onboarding process proceeds smoothly and efficiently.
Backing from the Brand: At the brand level, all aspects are comprehensively managed, including stock selection, software integration, product display, visual branding, and social media campaigns.
Training, Investment & Trust: “The primary challenge we face is that many prospective franchisees view the venture purely as an investment, rather than approaching it as a serious business opportunity. This mindset often leads to several complications. From our perspective, regulatory hurdles are not a concern when it comes to franchise expansion,” said Naveen Goel, Managing Director of Panchanan International Pvt. Ltd.
Revenue Insights
The brand is fairly satisfied with the current revenue performance and remains optimistic that the momentum will continue to build and strengthen in the coming months.
Understanding Customers, Strengthening Partnerships
From a franchising perspective, recent customer trends observed in the stores indicate a high level of satisfaction among shoppers, primarily because they find a wide range of reputed brands under one roof that cater to the diverse needs of all family members—even serving as a convenient option for gifting.
“Customers particularly appreciate the personalised attention they receive from franchise owners and sales staff, which enhances their overall shopping experience. In terms of product trends, co-ord sets are performing well across categories, with women’s ethnic wear emerging as a fast-selling segment,” said Goel.
“To further strengthen the brand-franchisee relationship, it is essential for both parties to approach the collaboration as a true partnership, focused on mutual growth and long-term success. A shift in mindset towards shared goals and joint responsibility can significantly elevate the business,” he added further.
Expansion & Alignment
To ensure smooth alignment with the brand, Panchanan International maintains regular weekly interactions with the brand’s corporate team. The company also has strategic expansion plans in the pipeline, aiming to strengthen its presence further. “Competition is always welcome in the market and it always leads to growth of the market,” concluded Goel.
