Levi’s® is putting baggy fits back in the spotlight with its new Fall/Winter 2025 campaign Easy in Levi’s®, fronted by global brand ambassadors Alia Bhatt and Diljit Dosanjh. The campaign champions comfort, ease, and individuality through modern takes on relaxed silhouettes.
“Baggy is no longer just a trend; it’s how people want to wear their denim today,” the brand said in a statement. The collection embraces loose fits—from laid-back jeans to oversized layers—designed to make a statement while staying effortless.
For her first campaign with Levi’s®, Alia Bhatt leads the women’s denim story. She is seen in the Baggy Dad Barrel, a fresh interpretation of a cult classic with sculpted ease and a slouchy attitude, and the XL Straight, a clean ’90s-inspired fit. These join Levi’s® staples like the ’94 Baggy and High Loose, which continue to resonate with the growing relaxed-fit trend.
Diljit Dosanjh, returning for another campaign, brings his signature streetwear energy. He highlights the 578™ Baggy, a laid-back fit with stacked detailing, and the Extra Baggy, an oversized silhouette that blends comfort with bold expression. Rooted in streetwear culture, these styles embody freedom, creativity, and fluidity in fashion.
With Bhatt and Dosanjh at the forefront, Levi’s® says Easy in Levi’s® reflects a cultural shift towards comfort and authenticity. Baggy denim is being redefined as a symbol of confidence, self-expression, and individuality—setting the tone for a new era of denim style.
The Levi’s® Fall/Winter 2025 collection is now available on levi.in and in stores across India.
