In a category long dominated by ‘unisex’ footwear, lifestyle footwear brand CHK has launched a collection designed exclusively for women. The brand has introduced 16 new styles (designs) purposely crafted to please women’s sense of fashion and style aesthetics without compromising on comfort. The brand also promises to expand beyond this collection to stay true to women customers needs.
“Most sneaker brands in India continue to focus on unisex collections, leaving women with very limited options that truly reflect their elevated sense of design and style. We recognised this as a clear white space and designed women-exclusive sneakers that bring versatility for daily wear shoes while keeping pace with cutting-edge global fashion trends. This new collection is our answer to that need,” said Bharat Mahajan, Chief Design Officer and Co-founder of CHK.
All the new shoes are introduced under CHK’s Brat collection, a line that has already gained popularity for its trend-driven designs. What makes the women’s collection stand out is its perfect mix of fashion, comfort and innovation, answering a gap in the market where women usually had to choose between style and practicality.
What Sets CHK Women’s Sneakers Apart:
- Exclusively for women: Not just resized unisex models, but styles created specifically for women’s fashion and comfort needs.
- Fashion-first yet functional: Dual insole for adjustable fit, dual lace for styling, microfiber uppers, and nano-coating for durability.
- Sustainability focus: Recyclable boxes and biodegradable packaging.
- Expressive design palette: Pastels, shimmer, patchwork, weaving, glitter, pewter, animal prints, metallics, denim, colour blocks and more.
“With today’s launch, we have created the rightful place for women sneaker lovers at the heart of sneaker culture in India. CHK has crafted sneaker designs that celebrate women’s sense of individuality, expression and movement. These sneakers can keep up with every part of women’s lives, from casual wear for college or office to making a fashion statement for those special occasions,” said Deepan K Babu, Co-Founder and CEO of CHK.
The CHK Women’s Collection is available exclusively on the brand’s website.
Co-founded by former DealShare and Myntra co-founder Sankar Bora, CHK is a direct-to-consumer (DTC) footwear brand designed for India’s fashion-seeking youth. With a commitment to design innovation and an end-to-end vertically integrated ecosystem, CHK aims to redefine footwear for the modern Indian consumer.
By addressing systemic challenges in the footwear industry, CHK delivers stylish, high-quality products that meet the demands of the country’s fashion-conscious youth.
