Clovia, India’s premier lingerie, sleep, and personal care brand, has introduced a new Stranger Things-themed cotton nightwear collection. Inspired by the globally loved Netflix series, the collection captures the show’s essence while delivering Clovia’s signature comfort and style.
Crafted in ultra-soft, 100% breathable cotton, the collection features relaxed-fit T-shirts and pyjama sets. With solid-hued pyjamas featuring handy utility pockets and short-sleeved tees adorned with bold prints on chest and back, each piece channels the show’s iconic aesthetic—subtle yet striking.
“At Clovia, we take pride in reimagining everyday essentials by infusing them with distinctive personality and a sense of playfulness,” said Soumya Kant, Co-Founder and Chief Growth Officer, Clovia. “As one of the most recognisable pop culture references of our time, Stranger Things offers the perfect canvas for us to blend expressive design with practical functionality. This collection is about delivering nightwear that not only offers exceptional comfort but also creates a deeper connection to the stories women love.”
This launch is part of Clovia’s ongoing journey to weave pop culture into the fabric of fashion, bringing globally loved franchises to life through officially licensed merchandise.
The Stranger Things collection is available exclusively on Clovia’s online platforms. Designed to resonate with today’s consumers, while continuing to prioritise comfort, quality, and innovation in every design.
