Premium Japanese lingerie brand Wacoal has launched its Autumn/Winter 2025 Collection, introducing two festive statement styles along with two new additions to its popular BASICS range. The launch reflects Wacoal’s commitment to combining elegance with comfort, offering lingerie that transitions effortlessly from everyday wear to special occasions.
The festive collection, Lingerie that Feels Like a Dream, is a refined expression of elegance, femininity, and modern comfort. Designed for the contemporary woman, it blends luxurious fabrics, intricate lacework, and Wacoal’s signature comfort-led innovation to create lingerie that is both stylish and supportive.
The launch also marks an expansion of Wacoal’s BASICS range, crafted from soft, breathable materials that ensure all-day ease while providing versatile, everyday support.
Crafted to enhance natural beauty while providing unparalleled support, the AW’25 range combines rich textures, flattering silhouettes, and thoughtful details, making it an ideal choice for both everyday wear and special occasions.
The collection will be available across Wacoal’s exclusive brand stores, large-format stores, and on the official website, www.wacoalindia.com along with other e-commerce marketplaces.
Founded in 1946 in Japan, Wacoal embraces its philosophy to help women throughout the world to express their beauty with high-quality lingerie that fits just right, with an extensive product range, including bras, panties, shapewear, and sleepwear.
In India, the brand has established a strong retail presence with 18 Exclusive Brand Outlets (EBOs) and over 40 Large Format Stores (LFS) across major cities like Mumbai, Delhi NCR, Bangalore, Kolkata, and Chennai. It also has a presence in over 80 Multi-Brand Outlets (MBO) stores across 20 cities in India. Additionally, Wacoal has a strong online presence through its website and other major e-commerce platforms. Wacoal continues to expand its footprint, ensuring Indian women have easy access to premium lingerie that delivers comfort and style.
