Bata India has introduced its latest women’s footwear design, Victoria Ballerina, which the company calls its most comfortable ballerina yet.
Designed for women who walk with purpose, the new ballerina blends contemporary style with high comfort and affordability, staying true to Bata’s brand DNA. The launch was part of Bata’s global “Make Your Way” campaign, rolled out during the company’s 130th anniversary in 2024.
Ballerinas, originally inspired by dance, symbolize freedom of movement and expression—a message Bata aims to reinforce with Victoria Ballerina.
“Every day is a chance to make your way,” said Badri Beriwal, Chief Strategy & Business Development Officer, Bata India. “With Victoria Ballerina, we are celebrating not only the power of the perfect shoe, but the power of women who dance through life with strength.”
The collection reflects Bata’s commitment to combining style, comfort, and purpose, encouraging women to move confidently in their everyday lives.
Founded in 1894, the Bata Group operates in more than 56 countries and sells over 150 million pairs of shoes annually, with a legacy of comfort, innovation, and affordability.
