Myntra has announced a zero commission festive offer for new women’s ethnic wear brands as part of its Myntra Rising Stars program. The initiative, launched ahead of the 79th Independence Day, aims to empower made-in-India brands and promote the country’s cultural heritage.
The limited-period offer will run for three months starting August 15 and is expected to benefit 500 emerging women’s ethnic wear brands. Eligible brands will gain access to strategic account management services, faster payment cycles, onboarding support, and the M-Express delivery network.
Myntra will also provide brands with high-visibility placement across its homepage and category pages, along with social commerce-driven discovery through Glamstream and Myntra Minis. Brands can collaborate using Myntra’s influencer network and social channels to enhance engagement, while gaining access to business performance and marketing analytics.
Sharon Pais, Chief Business Officer, Myntra, said, “The festive season being a high consumption period across the country, we are deeply committed to providing an ecosystem for the next generation of brands that celebrate this legacy with a zero commission construct. This enables the brands to kickstart their journey on Myntra and help them access over 70 mn user base covering 98% of serviceable pincodes, across India while also leveraging Myntra’s tech capabilities.”
With an aim to onboard 500 women’s ethnic wear brands in the next three months through this construct, Myntra is committed to giving India’s ethnic craftsmanship a digital-first platform that can reach its 70 million users across 98% of serviceable pincodes in India. Interested brands can apply via Myntra’s social media platforms or by emailing MyntraRisingStars@myntra.com.
