Littlebox, one of India’s most exciting ultra-fast fashion startup, has raised ₹17.5 crore (~US $2.1 million) in their first funding round co-led by Huddle Ventures and Prath Ventures, with participation from a select group of prominent angel investors. What sets this raise apart is Littlebox’s journey itself, a brand entirely bootstrapped and EBITDA-positive since inception, now raising equity capital to amplify its momentum and scale with precision.
Founded in June 2022 by Rimjim Deka and Partha Kakati, Littlebox has grown into one of the country’s most dynamic D2C fashion platforms with a Gen Z cult following. From being headquartered in Guwahati, a rarity in the Indian startup landscape to running a 40,000 sq ft facility in Noida and launching ~100 new SKUs every week, Littlebox has disrupted the fashion supply chain with a model that is fast, profitable, and responsive. Unlike traditional fast fashion players that hold inventory for 60 to 120 days, Littlebox operates on a 25-day stock cycle, powered by a proprietary demand-forecasting algorithm. This ensures fresher assortments, zero dead stock, and stronger margins — all without compromising affordability.
Ishaan Khosla, Partner at Huddle Ventures, commented, “We’ve been tracking Littlebox for over a year, and it’s rare to see this level of execution in fast fashion. A 25-day stock cycle isn’t just impressive – it rewrites how fashion can be built in India. Rimjim and Partha have a real grip on fashion ops, and their ability to move fast and stay profitable is what sets them apart. This is more than just a brand – it’s a whole new way of thinking about supply chain in fashion. We’re excited to be on this journey with them.”
Piyush Goenka, Managing Partner at Prath Ventures, commented, “We’re excited to partner with Littlebox as they build a tech-first, agile supply chain redefining fast fashion’s future. Founders Rimjim Deka and Partha Kakati combine deep Gen Z insight, relentless execution, and hustle to build a brand that’s we believe not just is following trends—but setting the pace for India’s new fashion wave. The team’s focus on speed, data, and supply chain positions them perfectly for hyper-growth in the digital retail era—thrilled for what’s ahead.”
Littlebox rose to national prominence after securing a deal with all five Sharks on Shark Tank India Season 3, a moment that validated its business fundamentals and cultural resonance. As one of the first fast-fashion startups from Northeast India to achieve pan-India scale, Littlebox represents not just an entrepreneurial story, but a regional milestone.
Speaking on the fundraise, Rimjim Deka, Co-Founder & CEO, Littlebox, said, “Our roots in Guwahati taught us to build lean, stay grounded, and move fast. We started Littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn’t a lifeline — it’s a growth engine.”
Partha Kakati, Co-Founder & COO, Littlebox added, “We’ve built Littlebox on the foundation of a tech-enabled, agile supply chain that allows us to bring the latest trends to our customers faster than ever. This fresh round of funding empowers us to scale our innovation, expand to new markets, and keep raising the bar for what’s possible in fast fashion.”
The fresh funding will be deployed to deepen category verticals, strengthen the UI/UX and logistics experience, invest in packaging and consumer delight, and scale marketing to position Littlebox as India’s leading Gen Z fashion destination. With India’s young consumers increasingly moving toward drop-driven, story-led shopping, Littlebox is positioned to be at the forefront of a new era of Indian fashion — one that is inclusive, fast, and financially sustainable.
