Amazon India brought Mumbai alive with beauty, tech, and star power as it hosted the second edition of Amazon Beautyverse, an exclusive, invite-only event ahead of Prime Day 2025 (July 12–14). Presented by Maybelline in association with Bella Vita, Wishcare, and Axis-Y, the event welcomed over 1400 beauty enthusiasts, Amazon Prime members, and creators for a curated and immersive beauty experience.
Transforming the city into a hub for beauty innovation, the event featured a high-profile lineup including Bhumi Pednekar, Neena Gupta, Kriti Sanon, and Sushant Divgikar. Attendees got a sneak peek at upcoming launches from major beauty brands such as Hyphen, CeraVe, Laneige, TFIT, Milani, Real Techniques, Nautica for Her, Lamel, and more.
Siddharth Bhagat, Director – Amazon Beauty, India said, “Beautyverse brings together a wide selection of beauty brands with expert-led workshops, interactive showcases, and beauty tech experiences. It’s a curated platform designed to inspire and educate, while reinforcing Amazon Beauty’s role as a destination for inclusive, trend-forward, and tech-enabled beauty discovery.”
Zahid Khan, Director – Central Shopping Experience, Amazon India emphasised that at Amazon, community building is central to how it partners with creators and with Beautyverse, it is deepening these collaborations by bringing together creators, brands, and customers to celebrate and shape the future of beauty in India. “Powered by tools like Amazon Creator Central, Creator University, and our AI-led Virtual Try-On, we are helping creators tell richer stories and enabling customers to discover and shop beauty more confidently,” he said.
Actor Bhumi Pednekar, as part of the panel ‘Beauty Beyond Boundaries: India’s Global Beauty Movement‘ added, “Amazon Beautyverse is a powerful showcase of where online beauty is headed — to immersive trials and tech-driven diagnostics — every touchpoint felt designed to educate, inspire, and engage.”
The event’s panel, ‘Redefining Indian Beauty: Icons, Influencers & Inclusivity,’ featured actor Neena Gupta, who shared, “I have seen beauty ideals shift dramatically over time. Amazon Beautyverse reflects a positive evolution. It’s wonderful to see how beauty has become more inclusive, with people discovering and embracing what works best for them personally, rather than following a one-size-fits-all approach.”
Amazon Beautyverse 2025 showcased premier beauty brands including Maybelline, Bella Vita, Wishcare, Hyphen, CeraVe, Pantene, L’Oreal Paris, Axis-Y, Tir Tir, Innisfree, Laneige, Makeup Revolution and many more. Visitors experienced exclusive Prime Day preview launches and participated in masterclasses featuring upcoming beauty tech innovations.
As the countdown to Prime Day begins, Amazon Beautyverse stands as a testament to Amazon’s vision to reshape beauty retail in India.
