Breaking away from conventional perfume retail formats, Kult has launched a first-of-its-kind ‘Perfume Trial at Home’ experience, starting with Delhi and Gurgaon. Designed as a curated “Store-at-Home” moment, the initiative brings over 150 full-sized branded perfume testers—carried in a multi-suitcase setup—straight to the consumer’s home, guided by a trained fragrance expert.
At a time when perfume shopping has been limited to hurried department store interactions, duty-free guesses, or blind online orders, Kult is unlocking a completely new way to experience and enjoy fragrance—on your terms, in your space, with no pressure.
The service has quietly gone live in Delhi and Gurgaon — marking the beginning of what Kult envisions as a nationwide shift in how Indians engage with luxury fragrances.
“Our goal with this initiative was to rethink how India discovers luxury fragrances,” said Karishma Singh, Founder & CEO, Kult. “The early response has been phenomenal, and we’re excited to expand this unique experience to Mumbai, Bangalore, and Pune in the coming weeks. This isn’t just a service launch—it’s a category rethink. We’re making fragrance shopping joyful, social, and truly personal.”
Unlike decanters or samples, Kult’s experience involves full-sized testers of 150+ luxury perfumes, brought to your home by a fragrance consultant.
Customers can:
- Invite friends and host a fragrance discovery evening
- Try everything at their own pace, with no pressure to buy
- Make on-the-spot purchases with 48-hour doorstep delivery
- Enjoy the entire experience free of cost, with no purchase obligation
The initiative reflects Kult’s commitment to building immersive, high-touch brand experiences that merge luxury with accessibility.
