Luxury sleepwear brand Ammarzo has launched exclusively on Myntra. The launch is a reflection of the way the modern Indian woman is evolving, prioritizing self-care, personal comfort, and understated sensuality. Myntra provides the ideal platform for Ammarzo to target this shift in thinking at a national level.
Chahatt Khanna, Founder & CMD, Ammarzo said on the launch, “With Ammarzo, I never simply wanted to make sleepwear—I wanted to create items that speak to a woman’s inner strength, sensuality, and sense of self. Going live on Myntra allows us to take that vision to Indian women everywhere. It’s not only how the fabric feels against your skin but the whole experience—beautiful, confident, and all you.”
The Online Collection
As Indian luxury nightwear develops, Ammarzo is setting the standards by fusing sensuality with functionality. For the brand, nightwear is more than apparel—it’s identity and an essential part of a woman’s wellness journey. The collection draws its inspiration from the mood of golden sunlight through linen blinds, a still glass of wine, and a confidence which persists even after the lights are off—cinematic, uncluttered, and inescapably feminine.
The brand’s collection on Myntra features show-stopping items that embody its unique style. The Lace Robe, a modest and ethereal robe, the Babydoll & Shorts Set where comfort comes in contact with effortless chic, and the Slip Dress, an elegant silhouette for the goddess at heart who wants to feel divine every single night of the week are some signature products available on the e-commerce giant.
The Partnership
The Myntra partnership is in line with Ammarzo’s purpose to not only produce clothing but also experiences. Every item is created with the intention of making women feel sexy and indulgent, even in their downtime. Myntra, meanwhile, allows Ammarzo to stick to its central credo: that sexy and soft can most certainly go together.
Ammarro appeals to women across India to embrace a new definition of nightwear, which embodies confidence, femininity & beauty, and comfort, marking the beginning of a new era of sophistication within grasp for Indian women.
