Fashion-tech brand NEWME has launched its quick-fashion service NEWME Zip in Bengaluru, after a successful pilot in Delhi-NCR where NEWME operates on a 90-minute window. The brand is promising to deliver fashion in under 60 minutes in Bengaluru.
With NEWME Zip, the brand is offering over 1,500 styles across Bengaluru. This has been made possible through a network of city-wide dark stores, designed as fulfilment centres that support both the brand’s online orders and its omni-channel operations. Notably, in its early trials, NEWME Zip was able to fulfil orders within a 30-60 minutes time frame, navigating Bengaluru’s peak traffic hours.
Over the past 3 years, NEWME has redefined how India experiences fast fashion—through weekly drops and a strong digital presence. Now with NEWME Zip, the brand is bringing a delivery model that matches the pace of its young, trend-sensitive audience.
With 14 experience-first stores across the country and a growing community online, the brand’s focus has consistently remained on building an omni-channel ecosystem that’s high on speed, relevance, and seamless accessibility.
“Gen Z is clear in what they want—style that’s current, access that’s instant, and experiences that feel personal,” said Sumit Jasoria, Co-founder & CEO, NEWME. “The overwhelming response to our pilot confirmed that. Fast fashion can’t afford to be slow. With NEWMe Zip and a promise of under-60-minute delivery in Bengaluru, we’re building on what worked, pushing boundaries, and setting new benchmarks in fashion-tech innovation.”
The brand plans to scale its dark store footprint in the city in response to demand, and is eyeing to launch NEWME Zip to Mumbai and Hyderabad in coming months.
