International lingerie brand Triumph has launched its Spring/Summer 2025 collection as part of its popular #IFeelNothing campaign, focusing on all-day comfort and effortless style.
With the tagline “Lingerie you’ll love to forget,” the collection is designed to feel light, soft, and supportive—so comfortable, you won’t even notice you’re wearing it. The new range includes breathable fabrics, seamless designs, and a fresh colour palette of pastels, lace, and fun, vibrant shades.
Some key styles in the collection are:
- Mirage Sheer: A seamless bra with floral lace and flexible underwire for a no-show look.
- Jacquard Shine Spotlight WP: A sleek bra with subtle prints, molded cups, and a racer-back option.
- Lacy Sensation W: A minimizer bra with all-around comfort, reducing bust size by one cup and featuring a stylish crown detail.
Triumph is promoting the collection with short films showing relatable moments, including a bride getting ready on her big day and a romantic date night—highlighting how the right lingerie can give women the confidence to enjoy every moment.
Ankur Damani, Commercial Director of Triumph Group (India & Sri Lanka), explains, “Every Indian woman deserves lingerie that reflects her individual style and adapts to her ever-evolving lifestyle. Our latest campaign is for the woman who refuses to compromise – the woman who demands both unparalleled quality and cutting-edge style.”
Bhavin Devpuria, Marketing Head of Triumph Group (India & Sri Lanka) said, “With ‘#IFeelNothing’ campaign, we’re not just selling lingerie; we’re offering a feeling – the freedom to move, to live, to truly be yourself without a second thought.”
The new collection is available now at Triumph stores, on their website, and on major online and department store platforms. Prices range from ₹1,999 to ₹2,399.
Triumph has been present in India for 24 years, with over 1,300 retail touchpoints and more than 5 million customers.
