Forever New releases second drop of its SS’25 collection with a focus on breezy elegance and conscious fabrics…
Forever New has launched the second wave of its Summer ’25 collection, with actor Triptii Dimri returning as the face of the campaign. Called The Summer Odyssey, the collection draws inspiration from relaxed summer escapes, offering a mix of statement florals, updated silhouettes, and sustainably sourced fabrics.
New prints such as Limone Floral, Soft Italian Holiday, Paxton Floral, Red Lyell, and Tropea Postcard define the latest drop, evoking coastal scenes and vintage European holidays. These prints appear across maxi dresses, linen co-ords, and summer staples designed for day-to-night versatility.
Reflecting on the collection, Triptii Dimri shared, “What I love most about this collection is how easy yet elevated it feels. Every piece tells a story—whether it’s a summer brunch or a special moment by the sea, you feel beautiful and comfortable in your skin.”
The design direction incorporates seasonal trends like dropped waists, lace trims, rosette accents, and bold necklines, with a focus on wearability. Key styles from earlier campaigns, including romantic ruffles and cinched waists, have been reinterpreted with lighter fabrics and contemporary detailing.
Sustainability plays a significant role in this drop, with the brand using materials like linen, tencel, cotton, and recycled polyester. The collection reflects a growing demand for fashion that balances style with environmentally conscious choices.
“This campaign is a celebration of individuality and effortless style. Our new edit builds on the brand’s signature aesthetic while introducing playful summer elements and conscious materials. We’re excited to see it resonate with women across India,” said Dhruv Bogra, Country Head, Forever New India.
Forever New, founded in Melbourne, continues to expand its presence in India with collections that align with seasonal trends and lifestyle preferences.
