The House of Rare has launched its first unified Rareism and Rare Ones store in Mumbai, marking a significant milestone in the brand’s retail journey. Known for its distinct and thoughtful fashion offerings, Rareism caters to modern women with apparel and accessories that blend contemporary style with comfort, while Rare Ones brings trendy yet premium fashion for young boys.
Spanning over 1,350 sq. ft., the newly launched store is located at No. F60, First Floor, Phoenix Market City mall, Lal Bahadur Shastri Marg, Patelwadi, Kurla West, Mumbai, Maharashtra 400070.
With this launch, The House of Rare brings together fashion-forward offerings for mothers and their little ones under one roof, creating a seamless shopping experience that reflects the brand’s ethos of style, individuality, and everyday wearability.
The store houses the brands’ latest Spring/Summer 2025 collections across varied silhouettes, bold and classic colour palettes, and trendsetting styles, whether it’s day-to-evening dressing for women or easy, elevated everyday wear for boys.
Abhishek Srivastava, Chief Brand Officer, Rareism, says, “With the opening of this unified store in Mumbai, we are bringing our Rareism and Rare Ones customers together in a thoughtfully designed space that celebrates modern Indian families. We see this as a pivotal step in expanding our retail footprint and giving our consumers more of what they love – style, comfort, and a shopping experience tailored for both women and young boys.”
This launch signifies the brand’s continued commitment to innovation in retail and strengthens its vision to create unique, design-first fashion spaces that cater to the evolving needs of the Indian shopper. The Mumbai store is the first of many such concept stores The House of Rare plans to open across India in the coming year.
About The House of Rare
Established in 2015 under the Radhamani Textiles umbrella, The House of Rare is a multifaceted fashion powerhouse led by Manish Poddar, Chairman, Radhamani Textiles and Akshika Poddar, Managing Director, Radhamani Textiles. It houses under it, both Rareism – a womenswear line that embraces contemporary design for the modern woman – and Rare Rabbit – a menswear brand celebrated for defying traditional masculinity through its clothing.
Both brands have a thriving e-commerce presence, establishing themselves as leading forces in the representation of Western fashion within the Indian market. Boasting over 170 stores, The House of Rare remains firmly committed to its core principles, ensuring its continued success.
As of 2024, the House of Rare has also launched Rare Ones, a kidswear line specifically to cater to boys of age 06-16, and Rare’Z, a streetwear and shoes line.
