Handbag brand Miraggio has entered the handbag accessories market with its latest launch—Bag Charms. The move comes after the success of its limited-edition charm box from the Denice 2.0 launch, which saw strong consumer demand.
Miraggio is also the first brand to introduce bag charms on Zepto, leveraging quick commerce for instant access to stylish handbag accents. The collection features trendy designs, including bows, hearts, flowers, and cords, allowing consumers to personalise their handbags effortlessly.
Since launch, Miraggio has sold 1,500 bag charms, reflecting the growing demand for handbag personalisation. The Indian bag charm market, currently valued at ₹50-100 crore, is projected to grow at 15-20% annually.
“Accessories are an extension of personal identity. Our bag charms reinforce Miraggio’s vision of making fashion personal, stylish, and accessible,” said Mohit Jain, Founder & CEO of Miraggio.
Miraggio plans to release new collections quarterly and introduce limited-edition drops throughout the year. The bag charms are available on Zepto and Miraggio’s website.
