Bengaluru-based youth fashion brand Wrogn has made a bold leap beyond apparel by launching its first-ever complete lifestyle store. As announced by a company executive, the new Wrogn store seamlessly merges fashion and café culture.
Wrogn’s CMO & Head Retail Experience, Nishant Poddar wrote in a passionate LinkedIn post: Some passions never truly fade, they linger in the background, waiting for the right moment to resurface. My affair with coffee began 20 years ago, when I started as a Management Trainee at Cafe Coffee Day, but I stepped away from it about 12 years ago. Little did I know, the flavor, the aroma, and the experience would catch up with me again—this time in the most unexpected and thrilling way. Last week, life came full circle as we launched Wrogn’s first ever complete lifestyle store!”
“More than just a retail space, this is where Wrogn Fashion transcends into a Lifestyle,” he 
continued, adding, “And what better way to bring this vision to life than by partnering with #MilanoBakery, merging the love for coffee and fashion into a seamless, immersive experience.”
The new concept store aims to redefine the shopping experience with a fully functional café in partnership with Milano – Bakery. Wrogn’s new store is designed as an immersive space where customers can shop, sip, and soak in the brand’s edgy, youthful energy.
Key highlights of the Wrogn Lifestyle Store include:
- A stunning digital façade that embodies the brand’s bold, rebellious aesthetic.
- A café-meets-retail experience, allowing customers to enjoy handcrafted beverages while shopping.
- An experiential retail space that goes beyond fashion, reinforcing Wrogn’s identity as a lifestyle brand.
