91Brands has strengthened its leadership team with the appointment of retail industry veteran Sumit S Suneja as Founding Member and Director – Growth & Partnerships. 91Brands was founded in 2025 by retail veteran Vineet Gautam, as a ‘bridge between global and Indian retail ecosystems’, to help international brands navigate India’s complexities while empowering Indian brands to find their voice on the global stage.
Suneja joins the company after a distinguished stint with Bestseller India, where he played a key role in driving the growth of several leading fashion brands in the country. With over a decade of experience across retail growth, business expansion and strategic partnerships, he brings to 91Brands a strong market understanding and a proven ability to scale businesses across channels.
The appointment was officially announced by the company on social media. Commenting on the appointment, the company wrote on LinkedIn, “The mission at 91Brands has always been to build for the future. With Sumit’s leadership, that future just got a lot closer. Welcome to the team, Sumit! Let’s make history.”
Commenting on his new role, Suneja told IMAGES Business of Fashion, “I am absolutely thrilled to join 91Brands as a Founding Member and Director – Growth & Partnerships. After an incredible journey at Bestseller India, where I helped propel some of India’s most beloved fashion brands, I’m excited to reunite with Vineet after our 16 years of collaboration and recreate the magic we’ve built together. In this role, I’ll drive strategic alliances, channel expansion across digital and physical realms, and leverage brand synergies to fuel 91Brands’ ambitious growth. This team is poised to redefine retail innovation. Let’s make history—excited for what’s ahead!”
In his new role, Suneja will spearhead 91Brands’ expansion blueprint with a focus on:
- Strategic alliances – building partnerships to strengthen market presence
- Channel growth – scaling brand reach across digital and offline marketplaces
- Brand synergy – leveraging his prior experience to sharpen competitive positioning
