3TENX, the science-backed professional haircare brand founded by beauty industry veterans Aankith Aroraa and Megha Arora, has secured strategic funding from Wolfpack Labs. The undisclosed investment marks a significant milestone for the brand, which achieved Rs 50 crore ARR in its first 18 months, as it accelerates its mission to make premium haircare accessible across India.
The fresh capital infusion will primarily fuel 3TENX’s digital expansion strategy and strengthen its nationwide distribution network. The company plans to significantly scale its online presence while deepening penetration in tier-2 and tier-3 markets, where demand for premium yet accessible haircare solutions continue to surge.
“Our experience with Olaplex revealed a massive opportunity in the Indian market,” said Megha Arora, Co-Founder & MD, 3TENX. “3TENX is essentially Olaplex made accessible for India. While premium international brands resonated with salon professionals, consumers wanted salon-quality results at accessible price points. We’ve created formulations that deliver international efficacy but are bottled and priced specifically for Indian consumers.”
Aankith Aroraa, Co-Founder & CEO, 3TENX, added, “Achieving ₹50 crore ARR in just 18 months validates our vision and execution. This isn’t just about building another haircare brand; it’s about creating a movement that empowers individuals to achieve professional-grade results at home. With Wolfpack Labs’ strategic support, we’re poised to reach our ₹100 crore revenue target while maintaining the quality and innovation that define 3TENX.”
Aakash Anand, Founder, Wolfpack Labs, commented, “It’s rare to find a brand that combines a fantastic product with great scale potential. Aankith and Megha achieved Rs 50 crore ARR in their first 18 months, which is exceptional. This partnership will help the brand scale significantly on online channels where we see tremendous opportunity for growth. Their deep understanding of both the professional salon channel and consumer behaviour positions 3TENX uniquely in the market.”
Prerna Gupta, Co-Founder, Wolfpack Labs, added, “What excites us most about 3TENX is that it offers international efficacy products bottled and priced for Indian consumers. This is the perfect product-market fit for India’s growing beauty market. The brand’s rapid scaling from salon partnerships to modern retail, combined with impressive customer retention metrics, demonstrates execution excellence. We’re thrilled to support their journey to becoming India’s leading homegrown professional haircare brand.”
The funding will enable 3TENX to pursue aggressive expansion across multiple channels. Key priorities include:
- strengthening e-commerce infrastructure,
- digital marketing capabilities to capture India’s growing online beauty consumers,
- expanding retail footprint beyond Sephora to additional modern trade and specialty beauty stores,
- doubling down on salon partnerships with enhanced education programs and exclusive professional ranges,
- investing in R&D to launch innovative product lines addressing diverse hair concerns, and
- building brand awareness through strategic partnerships and community-driven marketing initiatives
Before launching 3TENX, Megha Arora served as the distributor for Olaplex India through Streamline Beauty India, where she pioneered the introduction of bond-building technology to Indian salons. Her work with global brands including KEVIN.MURPHY, AVEDA and Balmain Hair Couture provided deep insights into the Indian consumer’s evolving haircare needs.
Co-founder Aankith Aroraa brings over two decades of expertise in scaling luxury beauty brands. As Founder and CEO of Streamline Beauty India Private Limited, he established the company as India’s premier importer of professional beauty brands, demonstrating an unmatched ability to build legacies in the beauty sector.
Wolfpack Labs, the venture studio co-founded by Aakash Anand and Prerna Gupta, has built a reputation for identifying and nurturing high-potential consumer brands. The firm’s investment in 3TENX reflects confidence in the founders’ track record and the brand’s robust growth trajectory.
Founded in early 2024 by the duo behind Olaplex India’s transformative success, 3TENX has rapidly emerged as a formidable player in India’s professional haircare segment. The brand crossed 2,000+ salon partnerships and secured retail presence at Sephora within its first 18 months, demonstrating exceptional product-market fit in a competitive landscape.
The brand currently offers comprehensive ranges including the Ultimate Revitalize series (featuring keratin and collagen) and HydraRevive collection, addressing concerns from damage repair to frizz control. Each formulation combines cutting-edge science with natural ingredients, delivering the “Results For Real” promise that defines 3TENX’s positioning.
