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Women Leaders in Fashion Retail: Neetu Jotwani, Senior VP – House of Brands, Myntra

In the ever-evolving landscape of the fashion industry, women today are not just contributors, instead, they are innovators and trendsetters. These are women who are rethinking and re-imagining what most individuals perceive as normal. From entrepreneurs to designers, women are taking the lead in dismantling traditional concepts and ideas and are revolutionizing the way we engage with fashion. 

The transformative influence of these trailblazing women spans across diverse domains, from advocating sustainability and shattering gender norms to reviving age-old textiles, designs, and techniques for the modern world; they are re-writing the narrative of fashion and are leaving an indelible mark in its world.

This week, IMAGES Business of Fashion takes a deeper look at the life and achievements of Neetu Jotwani, Senior VP – House of Brands, Myntra.

About Neetu Jotwani
Neetu Jotwani is a highly experienced expert with more than 25 years of involvement in the supply chain sector. Throughout her career, she has collaborated with renowned brands, occupying pivotal positions in their sourcing, procurement, and merchandising departments within both their Indian and Indonesian branches.

> Bachelors in Chemistry from Delhi University
> Post-graduation in Garment Manufacturing Technology from NIFT Delhi

Career History and Experience
During her extensive twenty-year professional journey, she brought her valuable expertise to organizations such as Shahi Exports, Triburg, PT Wearwel, Busana Apparel Group, and ABFRL. Before joining Myntra, Neetu Jotwani served as the Director of Product Development and Sourcing for South Asia & Sub-Saharan Africa at Levi Strauss & Co. Her time at Myntra was marked by her significant contribution to the strategic development of the sourcing ecosystem and the implementation of a sustainability charter.

Current Roles and Responsibilities
Neetu Jotwani oversees the backend operations for both Myntra’s in-house brands and licensed brands. Her responsibilities encompass defining the appropriate product lines, managing sourcing and sustainability initiatives, fostering industry collaborations, enhancing internal processes through technology, shaping design principles, and utilizing technology to delineate emerging trends.

> Compassionate leadership
> Realistic optimism
> Constant evolution, driven by unending curiosity

On occasion, it can disrupt the daily equilibrium as Neetu Jotwani endeavors to achieve her desired objectives. She may encounter challenges when attempting to step away from tasks that bring about uncertainty.

She endeavors to serve as a source of inspiration and a facilitator of positive change, instigating significant transformations within both the workplace and society. Neetu Jotwani has the aspiration of empowering individuals to cultivate a culture marked by inclusivity and innovation.

Game-Changing Retail Technologies
> Myntra’s AI-driven initiatives, like My Stylist and MyFashion GPT, offer personalized outfit recommendations, enhancing the shopping experience.
> The introduction of the AI-powered Digital Skincare Advisor guides beauty shoppers on their skincare journey.
> The use of IoT technology is also emerging as a valuable tech trend.

Skills That Helped Her Succeed
Embracing and championing change has been instrumental in Neetu Jotwani’s success within the industry. Her capacity to adapt, unlearn, and acquire new skills in response to evolving challenges and business dynamics has played a pivotal role in her achievements.

Lessons Learned Over the Years
> She recognizes that change is unceasing, and we must consistently enhance ourselves, enabling us to confront diverse challenges more effectively. Her perspective is that there are no failures, only opportunities for learning.
> She firmly believes that our focus should perpetually be on understanding and enriching the needs and experiences of consumers.
> Her conviction is that leadership must be firmly anchored in values, with an unwavering commitment to upholding those values under all circumstances.

Future of Fashion Retail
Neetu Jotwani holds the view that the Indian fashion e-commerce industry is poised for significant growth, offering ample opportunities to expand the branded e-commerce segment. Within Myntra, we persist in harnessing state-of-the-art technologies, nurturing innovation, and giving priority to customer-centered strategies.

Changes brought in the industry
Upon Neetu Jotwani’s arrival at Myntra six years ago, the e-commerce sector was still in its infancy. She played a pivotal role in reshaping industry standards, forging strategic partnerships, and wholeheartedly adopting technology to navigate the intricacies of the field. Today, Myntra takes immense pride in having established its own brands with a strong national presence and in forming partnerships with premier global and domestic brands, all while enjoying the loyalty and affection of its customers.

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