Company – Wocoal
Launch year – 1946
Launched in India – 2015
COO, Wacoal India – Pooja Merani
Products – Lingerie
Number of stores – 100+ POC
Category – Womenswear
Lingerie brand Wacoal was founded in 1946 in Japan and began to launch its brand in Asian countries in the 1970s, in America in 1985, in Europe in 1990, and eventually opened doors of its first store in India (Grand Galleria, Palladium, Mumbai) in December 2015.
They have a customer loyalty rate of 70%+ and presence in online marketplaces like their own website as well as Myntra, Nykaa, Nykaa Fashion, Ajio, Ajio Luxe, Amazon, Tata Cliq, the brand’s focus remainsto provide the best fit to make women feel comfortable inside and confident outside.
From 12 POS in 2019 to 100+ POS today, including metros like Mumbai, Delhi, Bangalore, Chennai, Kolkata, Wacoal is present across 4 formats i.e. EBOs (Exclusive Business Outlets), LFS (Large Format stores), E-commerce and General Trade.