India’s women fashion brand – W, launched their new campaign ‘Be the Same or Be W” showcasing their latest festive wear collection for the upcoming season. The campaign is carefully targeted towards their fashion-first consumers and positions W as a go-to festive wear brand for women who believe in standing out instead f blending in. this digital campaign showcases distinct head-to-toe looks for various occasion.

W’s Festive‘22 collection offers different festive-fusion styles for the contemporary Indian woman. It features an exquisite Insta Saree – a one-piece modern avatar of the traditional saree for those who love to wear a saree, but want it to be hassle-free; Duo Dress – a fusion dress with a layered jacket or attached top for that edge around festivities and Kimono Jumpsuit – an all-in-one ensemble with versatile silhouette that blends fashion with functionality and is fit to wear for any occasion. The festive collection comes in vibrant hues of blues, reds, greens, pinks and earthy tones of greys.


Talking about the campaign, Anant Daga, Managing Director, TCNS Clothing Co Ltd. said, “At W we have always drawn insights from our consumers’ aspirations. This strategy has not only allowed us to be ahead of the fashion curve but also create industry leading styles that elevate occasion dressing. ‘Be the Same or Be W’ is a testament to our constant product innovation. This campaign is for the quintessential W woman, who believes in starting a trend instead of following one.”

The specially curated Festive Collection also includes offerings from W’s new categories – Footwear, Cosmetics and Jewelry. W foot-apparel collection has been exclusively crafted for the festive season keeping comfort and styling in mind. W Beauty is a vegan and cruelty-free make-up range that lasts long and has the benefits of skincare. The VITA enriched make-up line comes with the goodness of Vitamin A, E, and C, which locks the moisture for comfortable all-day wear. W Jewel wear is a range of fashion jewelry that goes well with Indian as well as western attires. It completes the look with minimal, contemporary styles across earrings, neck pieces, bracelets & rings. The collection is designed to perfectly align with the apparel and offer a complete look for festive occasions.


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