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Victoria’s Secret expands glamour to Pune with Phoenix Mall debut

In a resplendent foray into the vibrant city of Pune, renowned American lingerie, clothing, and beauty retailer Victoria’s Secret has illuminated the shopping landscape with the inauguration of its first store in the city. The grand announcement, made on social media platforms, heralded the opening of Victoria’s Secret’s latest beauty emporium at Phoenix Mall of the Millennium, Wakad, Pune. This marks the lingerie giant’s third store in India and the first in Pune, a strategic move underscoring the brand’s commitment to expanding its footprint across the subcontinent.

Apparel Group India Pvt. Ltd., the driving force behind Victoria’s Secret’s retail presence in India, proudly shared the news on LinkedIn, declaring, “We are thrilled to announce the opening of Victoria’s Secret’s newest beauty store at Phoenix Mall of the Millennium, Wakad, Pune. This is the brand’s 1st store in Pune and the 3rd in India!”

Vandana Singh, Assistant Manager Real Estate at Apparel Group India Pvt. Ltd., echoed this sentiment on LinkedIn, expressing her joy about the brand’s latest store, stating, “Happy to announce the Opening of Victoria’s Secret & Co. Store at Phoenix Mall of the Millennium, Wakad, Pune. #3rd Store in India.”

Victoria’s Secret & Co. (VS&Co), a global retail powerhouse boasting over 1,400 stores worldwide, operates through its iconic brands, Victoria’s Secret and Victoria’s Secret PINK. With a profound commitment to people, purpose, and the planet, VS&Co. provides a diverse range of products and experiences that uplift and champion customers at every stage of life. Victoria’s Secret stands as the world’s largest intimate specialty retailer, offering a wide array of modern, fashion-inspired collections, including signature bras, panties, lingerie, casual sleepwear, athleisure, as well as award-winning prestige fragrances and body care.

Victoria’s Secret’s entry into Pune solidifies its dedication to inspiring women globally, fostering lifelong relationships, and advocating for positive change. The brand’s journey in India commenced with its inaugural store in Mumbai, followed by a presence in Delhi’s Ambience Mall in Vasant Kunj.

Beyond Victoria’s Secret, the Dubai-based global fashion and retail giant, Apparel Group, has cultivated partnerships with over 80 global brands, such as Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, and Tommy Hilfiger. With a staggering presence in more than 14 countries, the company manages an extensive network of over 2,025 stores, exemplifying its prowess in the realm of international fashion and retail.

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