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Victoria’s Secret Beauty concept store opens in Pune

Apparel Group announced the inauguration of Pune’s inaugural Victoria’s Secret Beauty concept store at the newly established Phoenix Mall of the Millennium in Wakad. This strategic move aligns with Apparel Group’s dedication to introducing innovative retail concepts and expanding its presence in regional markets, the company announced in a release on Friday.

The Victoria’s Secret Beauty store in Pune boasts a unique design and a refined ambiance that encapsulates the global reputation of Victoria’s Secret for excellence and style. It is designed to be a one-stop destination for all beauty needs, offering a diverse range of products, including fragrances and accessories, promising an exceptional experience for beauty enthusiasts in the region.

Among the offerings at the Victoria’s Secret Beauty store in Pune are the brand’s signature collection of fine fragrances, body mists, lotions, and a selection of stylish accessories, including handbags and cosmetic cases. Shoppers can explore a variety of scents like Bombshell, Very Sexy, Tease, and Heavenly, as well as the brand’s popular Bare Rose Collection.

“We are thrilled to introduce the iconic Victoria’s Secret Beauty brand to Pune and offer an exceptional shopping experience for beauty enthusiasts in the region. At Apparel Group, we are committed to bringing highly sought-after international brands closer to Indian consumers,” Tushar Ved, president of Apparel Group India said.

“Pune, with its high concentration of affluent consumers, was a natural choice for us to expand our presence in Tier II cities. We are confident that the selection of Phoenix Mall of the Millennium as the store’s location will further strengthen our commitment to reaching our target audience through the city’s newest shopping destination,” Abhishek Bajpai, CEO of Apparel Group India said.

Victoria’s Secret Beauty at Phoenix Mall of the Millennium will open to the public on November 4, 2023, inviting both residents and visitors to explore the brand’s collection of beauty products and accessories.

Victoria’s Secret is an intimate specialty retailer, offering a wide range of modern, fashion-inspired collections, including bras, panties, lingerie, sleepwear, athleisure, fragrances, and body care. With more than 1,350 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty-trained bra fit experts globally.

Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in Dubai, United Arab Emirates. With over 2,025 retail stores and more than 80 brands on various platforms, the group employs a multicultural staff of over 20,000 individuals. Apparel Group has established a strong presence in the GCC and expanded into markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Plans include entry into emerging markets such as Hungary and the Philippines. The company offers an omni-channel experience, operating brands from the USA, Canada, Europe, Australia, and Asia.

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