U.S. Polo Assn. India launches new campaign with Arjun Rampal
U.S. Polo Assn., the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Limited, has roped in Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This is the first time the brand will have an Indian ambassador. This announcement comes ahead of USPA creating a new store identity for all the upcoming stores as a part of its expansion plans.
As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Rampal and will also unveil the new brand look across its 392 stores in India. Speaking on the expansion, Amitabh Suri, CEO, U.S. Polo Assn – Arvind Fashions Limited, said, “Through our new campaign with Arjun, we are focused on expanding the brand reach to the offline and online customer base. ‘Play Together’ captures the emotional and playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children. Arjun’s association with the brand draws an instant parallel to his real-life persona, making it very relatable for the audience. His huge fan base will encourage demand and excite our consumers to visit our remodelled stores that embody the spirit of Polo – classic, and cool.”