U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has appointed His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur, India, as its new Global Brand Ambassador.
As the current Maharaja of Jaipur and a professional polo player, His Highness brings a wealth of experience, having played and captained the Indian National Team in tournaments across the globe, including Argentina, Australia, Brazil, Canada, Chile, France, Germany, Spain, Thailand, the United Kingdom, and the United States.
The announcement signifies U.S. Polo Assn.’s commitment to spotlighting talented polo players globally, with Singh undertaking a multifaceted role. As the Global Brand Ambassador, he will represent the brand on and off the field, showcasing U.S. Polo Assn. apparel and performance gear, sharing insights on social media, participating in sporting and fashion events, and engaging in media interviews and campaigns.
“It’s an honor to be selected as Global Brand Ambassador for U.S. Polo Assn., a brand that is so popular and respected in my home country of India and so authentic to the sport of polo,” said His Highness, Padmanabh Singh, Maharaja of Jaipur. “I look forward to representing the brand with great enthusiasm at sporting and fashion events and on social media for fans and consumers around the world!”
“U.S. Polo Assn. is proud to welcome Pacho to our outstanding roster of Global Brand Ambassadors,” said J. Michael Prince, President and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is a brand that spans 190 countries, including more than 400 brand stores in India alone, and Pacho is a perfect representative of a global polo player that encompasses what our sport-inspired brand is all about –global, vibrant, authentic, and exciting.”
U.S. Polo Assn. will also launch a Capsule Collection inspired by Singh, featuring elevated polo shirts, white sports pants, oxfords, and sport-inspired accessories.
His Highness Maharaja Sawai Padmanabh Singh, known for his sportsmanship and distinctive style, has played a pivotal role in promoting polo in Jaipur. As the Captain of the Indian National Polo Team since 2022, he has won major tournaments, including the India Open, and revived the historic Jaipur Polo Team.
His Highness’ efforts extend beyond the field, promoting inclusivity in polo through initiatives like high-goal tournaments, Ladies’ Polo, Junior Polo, and training programs for young athletes. As the patron of the Rajasthan Polo Club, he has made polo more accessible, attracting diverse demographics to the sport.
U.S. Polo Assn.’s popularity in India continues to grow, and His Highness’ appointment as Global Brand Ambassador aligns with the brand’s focus on authenticity and storytelling. The brand’s strategic approach includes both brick-and-mortar and e-commerce, with plans for further expansion.
“We are thrilled to have His Highness, the Maharaja of Jaipur as a Global Brand Ambassador for U.S. Polo Assn., one of the most important brands in India,” said Shailesh Chaturvedi, Managing Director, and CEO, of Arvind Fashions Ltd. “Pacho’s stature, popularity, sportsmanship and passion are all an excellent representation of our global, sport-inspired brand.”
“The combination of having His Highness as our Ambassador, alongside our new, iconic Legends Campaign, our exciting India website, as well as our revamped stores – it’s an incredible time for U.S. Polo Assn. consumers to be immersed in our unique brand story in India and around the world,” added Chaturvedi.
“We are excited to welcome HH Sawai Padmanabh Singh’s sportsmanship, elegance, and style to U.S. Polo Assn. as we embark on this exciting partnership with him as our brand ambassador. His dedication to the sport and its timeless values align perfectly with our commitment to authenticity. As U.S. Polo Assn.’s brand ambassador, his influence will elevate our brand’s presence on the Indian as well as the global stage.” said Amitabh Suri, CEO of U.S. Polo Assn. India.
The collaboration comes at a significant time for U.S. Polo Assn., coinciding with the launch of its exclusive brand-specific website and a revamped in-store experience. The brand, valued at over $2.5 billion globally, is set to open 100 more stores in India in the coming years.
As one of India’s leading casual wear power brands, U.S. Polo Assn. continues to make waves with its unique brand story, further solidified by having His Highness, the Maharaja of Jaipur, as a Global Brand Ambassador.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), with a global footprint and distribution through over 1,200 retail stores. Recognized as one of the top global sports licensors, the brand offers apparel, accessories, and footwear for men, women, and children in over 190 countries. U.S. Polo Assn. has gained international acclaim for its global growth, expansion, licensing, and digital presence.
Based in Bengaluru, Arvind Fashions Ltd. is India’s No. 1 casual and denim player, with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. Arvind boasts renowned brands such as U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein, and Flying Machine, making it a lifestyle powerhouse in India’s retail industry.
